Afrukan Digital Media – Afrukan Enterprises

Content marketing tactics that will drive efficient growth for your business

Hazel Sebola — Mon, 31 Jan 2022 11:58:51 +0000

Although content marketing is powerful, it is also highly competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Make your content work for you in 2022

Try these four content marketing tactics to drive efficient growth for your business

Segment your audience to increase engagement

Simply put, your content can’t suit everyone because people are at different phases of the buying cycle. Those who are smart about their content marketing segment their audiences based on product needs. Segment your customers based on their personas to make the most of your marketing efforts. It helps you develop content that is tailored to each segment. For example, content designed to create awareness with new customers would be ineffective with loyal repeat customers

Be ready to evolve

You should be willing to change and adapt to the latest developments in your industry. This may mean reading extensively to stay current with trends. Content marketing and business evolve constantly, so you need to keep your business viable. and the only way to stay competitive is to always work with the most current information

Use native ads, but don’t be deceptive

It is a form of online marketing in which the “ad” content matches the platform on which the advertisement appears. Like your other content, native ads should engage your audience and meet their needs. Native ads work and will continue to work as long as you approach it with your content marketing mindset and use only high-quality content.

Be a little weird

Brands become more likeable when they are infused with a healthy dose of irreverence and tasteful humor. It also makes you stand out from your competitors.

MAKE YOUR CONTENT WORK FOR YOU!!!

Why website speed is so important

Hazel Sebola — Fri, 07 Jan 2022 09:35:47 +0000

You may not have thought about it before, but the speed of your website
can play a significant role in the success of your business online. Here’s
why website speed is important and what you can do to improve it

Direct Impact on Google Ranking

Google’s search engine ranking is directly affected by your website’s
speed. Google uses website speed as one of the main ranking factors in its
algorithm since 2010. Website speed determines how fast a website
responds to the web requests placed by its users. Google recommends
that websites load within 3 seconds on desktops and on mobile devices.
As a result, Google puts a high priority on page speed while determining
rankings because it knows that slow loading websites adversely affect the
user experience.

Conversion Rate

Website speed has a direct impact on a business’s conversion rate. A
website that loads quickly is more appealing to users than one that loads
slowly, therefore resulting in greater conversions.

First impression is the last impression

Your website’s first impression has a significant impact on how customers
perceive your brand and company. Customers or website visitors make an
instant judgment about the business on the basis of their experience with
the website. Your website will immediately impress visitors if its page
speed is good. On the other hand, slow websites are considered unsafe
and unreliable

Final Thoughts

Your website needs a reliable hosting provider as well as fast loading
times so that visitors keep browsing and do not lose interest. With an
optimized page speed, you will also improve your search engine ranking.

How to improve Email Marketing Effectiveness

Hazel Sebola — Tue, 23 Nov 2021 13:22:52 +0000

One of the most effective ways to reach prospects and existing customers is through email marketing. There is always room for improvement with any marketing method hence we have some tips for mall business on how they can increase the effectiveness of their email marketing campaigns

1. Use a compelling and concise subject line

Subject lines can make or break your email, so make sure they are compelling. Make an irresistible offer, or notify your customer of something special that’s happening. It is even more effective if you have a segmented mailing list tailored to your customer’s specific buying habits

2. Personalize your email

Sending email blasts that clearly lack customization will resonate well with your contacts. Yet, personalization can be a powerful tool when it is done correctly, as contacts can both be encourages to open the email and then interact with the content inside. Start with the basics, like adding first names to the subject lines

3. Have a clear call to action (CTA)

You should always have clearly defined calls to action whenever you are marketing via email. It does not matter if you want people to view a page, call a number and complete a form. The reader will most likely delete your email if they don’t understand what’s expected of them within 5 seconds

Tips on what you need for your starter brand!

Hazel Sebola — Wed, 27 Oct 2021 13:01:04 +0000

Accessible Website

Having a website does more than prove your credibility. It generates traffic and increases internal efficiency.

Social Media Influence

Social media can help you build and promote your brand a lot faster and easier.

Easy To Recall Logo

Clients and customers recognize your brand by your logo since it represents ownership, quality and values.

Eye-Catching Design

Design always influences first impression. leading to a chain reaction. It helps customers ascertain the quality of your brand

Tips to increase your social media engagement

Hazel Sebola — Mon, 20 Sep 2021 13:05:35 +0000

What is social media engagement?

Social Media engagement refers to the overall responses received by your social media posts. Social Media engagement is mainly defined by comments, likes, and shares, but some platforms have different engagement features or terminology.

The importance of getting engagement on your social media

Meaningful engagement on social media is social media marketing’s ultimate goal. It helps you strengthen your customer relationships and gives you an opportunity to increase your sales and build customer loyalty. It’s important to remember that even though a high number of interactions or followers looks good, the quality of those interactions is more important. There is nothing worse than creating a social media account and only end up communicating with an empty room, so the time you invest in creating content that drives followers to want to interact with is crucial.

We at Afrukan have done our research and have found a few simple tips you can follow to increase your social media engagement

1. Take advantage of current trends

To achieve strong engagement on social media, it is important to be timely. In order to ensure your posts are seen by your audience, it is a good idea to create or curate content that is “trending”. So, keeping up with current events and trends is the best way to gain attention from your desired audience and get your content featured It doesn’t mean you have to keep an eye on social media at all times to take advantage of every opportunity. Instead, you can use social listening to monitor latest trends and what your audience and competitors are posting then draw inspiration from their content

2. Be consistent and tell a story

If you want to get the most return on investment from your social media marketing campaigns, you need to tell compelling stories that keep your followers engaged and interested. Your social media content should be curated to contribute to campaigns that highlight specific customer concerns and topics of interest. You need to make sure that your social media engagement efforts are aligned with your overall marketing efforts so the messaging your audience sees is consistent across all platforms.

3. Align your social media engagement to your digital marketing strategy

Investing in good marketing automation platforms will help your social media strategy succeed. Make sure your strategy ties to your engagement plans to succeed in increasing your engagement efforts.

What we do?

At Afrukan Digital Media, we provide a range of digital marketing services with innovative marketing strategies. contact us now

Types of Email Marketing

Hazel Sebola — Mon, 13 Sep 2021 09:29:17 +0000

Email Marketing is a great marketing tool that small businesses can use effectively to acquire, engage, and retain customers.

In this article, we’ve outlined four types of email marketing campaigns and how you can execute them to promote your small business

1. Promotion Emails

Small businesses can drive sales and sign-ups with promotional emails. They include offers and promotions that encourage people to purchase your products/services. Using promotional emails, you can reward your subscribers with exclusive offers, promote new products or services, and cross-sell your products to your subscribers.

2. News Letter

An email newsletter can be a useful tool for small businesses to provide knowledge and tools to their subscribers, and to measure the effectiveness of your newsletter, you need to ask yourself if the content increases subscribers’ involvement, strengthens subscribers’ loyalty, and fosters a sense of community.

3. Acquisition Emails

Small businesses can use Acquisition Emails to acquire customers who have signed up to receive your emails, but have not yet become customers. You can encourage those on your email list to become active customers by creating attractive offers and informative content. Emails that are used for acquisition can be highly effective in conversion funnel

4. Retention Emails

Email campaign retention strategies are a great way to help keep your hard-earned customers. Send a message requesting feedback or an offer to subscribers who haven’t interacted with your business or emails recently

Which Social Media Advertising Objective Should You Choose On Facebook?

Kudzyie — Mon, 19 Jul 2021 07:39:38 +0000

There is really not one cut and dry social media marketing plan for every business, which is why we strongly believe in custom tailoring our social media advertising services for each of our clients. Examples of social media advertising services that your business could be taking advantage of include Facebook advertising. The most popular Facebook advertising objectives are boost post, promote page, clicks to website, and website conversions. So how do you know which social media advertising services are right for your business? Here are some good questions to ask yourself to help make this determination: Is your goal to grow your number of social media followers? This is one of the most common goals that businesses share, and increasing an online audience is often the most difficult obstacle that businesses face on Facebook. One of the most effective ways for you to grow your social media followers on Facebook is to take advantage of the page promotion objective. Promoting your Page is a way to create ads that will show in News Feed and on the right side of Facebook to a targeted audience you select that is more likely to express an interest in your business. Do you need to get your message to your audience in a hurry? Businesses also have the option to boost the reach of their posts on social media. It is well known that organic (non-advertised) posts on Facebook will reach less than 5% of your page fans. When you choose to give your post a boost, you’ll be able to reach more of your own fans or those who are not already connected with your Facebook page. Basically, if you want to reach more people quickly, a boosted post is an effective way to accomplish this. Do you want to drive more traffic to your website? One of the most widely used social media advertising objective on Facebook is website clicks. Website clicks refer to promoting your business on social media in the form of an ad to directly drive traffic to your website. There are several different ways you can bid (pay) to drive traffic to your website. One option is via link click, which will charge your business every time someone clicks on your social media advertisement. You have the option to let Facebook choose the best price to charge you per click or you can choose how much a click is worth to you. Another choice is to pay per 1,000 impressions (CPM), which will charge your business every time your social media advertisement reaches 1,000 people. Is your goal to get people to take action on your site?? If the answer is yes, you will want to choose the website conversion objective. This objective will optimize your ad(s) to get people to take specific actions on your website, such as signing up for a newsletter, buying a product, or filling out your contact form. For most business owners, a conversion is the biggest measurement of advertising success. You also have the ability to add a call-to-action button like “Sign Up” and “Book Now” to encourage a particular action on your website.

The 10 Commandments of Social Media Advertising

Kudzyie — Mon, 19 Jul 2021 04:24:48 +0000

Are you looking to get better results with your social media advertising?

If you simply type “social media advertising” into a search query, the number of hits you’ll receive can be overwhelming and just about everyone is claiming to be a social media expert, so how do you know which advice to trust?

There are 15 MUST-ASK questions to choose the right agency.

At Afrukan Digital, we follow what we call “the 10 commandments of social media advertising” to better connect our clients with their fans and maximize advertising spend.

For effective social media advertising, you MUST incorporate these 10 essential processes into your strategy:

1. Make clear objectives.

Before you invest any amount of time in social media advertising, you need to be very clear about what you want to accomplish with your paid social media advertising campaign.

Defining objectives up front will help guide the following future actions:

Your messaging
Your ad type
Your key performance indicators

How so?

Let’s say your goal is to increase the amount of potential customers who like your Facebook page.

You would have to create a different size ad than if your goal was to increase website clicks, use messaging that induces likes, and you definitely wouldn’t use number of sales as a measurement of success.

If you need a refresher on choosing the proper objective, read our write-up on choosing the proper objective for Facebook.

2. Go deep when targeting.

Your ultimate goal with social media advertising should be to target the right people and serve them the most relevant content possible.

The more narrow you can make your targeted audience, the more effective your ad campaigns will be.

We were able to lower a client’s advertising cost by over 70% by going deeper with our targeting.

How?

Our client owns a technology news site…

…instead of targeting a broad interest, we decided to go deep.

When we made the simple switch from targeting people with an interest in technology and news to a deeper interest in actual news sites that solely focus on technology (think CNET) we saw a dramatic decrease in cost per like.

This is where Facebook’s highly specialised targeted tools can provide a huge benefit to your business because Facebook has the ability to go deep with interest and demographics.

When you stay laser focused on your targeted audience, you’ll be less likely to waste your advertising budget on people that aren’t really relative to your campaign.

3. Optimize wisely.

It’s not uncommon to get caught up in the number of likes and shares your business is generating on social media when likes and shares do not align with your goals.

We see this a lot amongst business owners.

However, that data does not accurately reflect the full picture of what you are trying to accomplish with your social media advertising strategy.

For example, if your goals is to increase sales and you’re advertising on Facebook, you might measure the success of an ad by looking for the ad that has generated the most clicks to your website.

That is incorrect!

The proper measurement of an ads’ success should be the number of conversions (sales) a specific ad has generated.

You can place 2 ads side by side and there can be an ad that has less clicks than the other, but has generated more sales.

For most advertisement campaigns, there are 9 metrics that actually matter.

4. Follow the eyeballs.

Before choosing a social media platform to advertise on, consider where your audience is.

Take the time to research which social media platforms your audience is the most active on and spend the bulk of your time (and money) there.

EVERY social media platform will have different demographics.

For example, if you are advertising a product for men, in most cases, you probably wouldn’t want to advertise on Pinterest.

5. Make your ad the hero.

Your ad becomes the heroe when it does the following:

Identifies a problem your target audience can agree with
Communicates that you can solve the problem
Gives your target audience a place to go to get the problem solved

Understand the big issues and challenges that your targeted audience is facing, and finding ways to insert this into your copy will position your ad for success.

It’s also critical that you know which keywords your targeted audience is using when searching for answers to these issues and challenges so that you can incorporate them into your copy.

Speak the language of the target audience.

6. Create multiple versions of your ad.

Take advantage of A/B testing to see what works best for your social media advertisements.

Here are the parts of an ad you should be testing:

Targeted demographics
Image variations
Variations of your copy
Variations of your call-to-action

Keep in mind that to get accurate results from your testing, you need to test a sample size that is large enough.

Consider your budget, media costs, and targeting to best determine the optimal sample size for your business.

7. Use custom landing pages

Getting someone to click on your ad is only half the battle.

Once a user clicks the ad they need to land on a page that is specific to the reason they clicked in the first place.

Great landing pages incorporate 5 key elements:

Goal-Driven Copy
Similar Imagery
A Short Form
Responsive Design
A Single Call to Action

Note that similar imagery refers to the colors and images being similar on both the ad and the landing page.

This help reassure the person who clicked on your ad that they landed at the intended place.

8. Stop ads that aren’t performing.

Simply put, continue to run ONLY the best performing ad.

While testing means time and money that your business is spending, consider it well worth your while.

If you conduct testing and learn that an advertising segment simply isn’t cutting it, stop it immediately!

The goal with advertising is to get the most results with the least amount of money.

9. Keep ads fresh.

There are only so many times that your audience can see your ad before they begin to become annoyed with your brand.

Pay attention to the frequency of your ads (the number of times a single person has seen your ad).

It is important that you mix up the content that you are showing to the same targeted users.

Great ways to keep your content fresh include incorporating new imagery or using new text.

This will prevent your ad campaigns from becoming stale with your audience but still convey the same message.

10. Document your wins AND your losses.

If you find something that has worked particularly well, be sure to document what it was.

If you find something that didn’t work particularly well, be sure to document what it was.

Going forward, make a point to use this best practice in your next campaign.

And make these notes accessible.

Free platforms that allow you to centrally store this information include Google docs, Evernote, and Trello.

By storing this data centrally, these valuable lessons can be accessed via the internet by you, your team and any users that you specify.

So that, ladies and gentlemen, is the big list of the 10 commandments of social media advertising.

Don’t skimp on these 10 essential processes as they are absolutely critical to the success of your social media advertising strategy.

Social media advertising is the fastest way to get results for your business on social media.

In addition to increasing brand awareness, social media advertising will also help to increase traffic to your website, boost lead generation, and influence more conversions.

Restaurant Marketing Ideas: A Social Media Strategy That Works

Kudzyie — Sat, 03 Jul 2021 07:54:48 +0000

If you’re in the restaurant business, you already know that truly valuable restaurant marketing ideas are hard to come by.

Yet, social media is an incredibly powerful vehicle to get more people walking through the door that most restaurant marketers and owners don’t grasp fully. Not only will social media help to create tremendous awareness for your business, but it’s also a great way to fuel engagement and get people buzzing about your restaurant. If you’ve “been there, done that” with marketing your restaurant on social media and didn’t get the results that you’d hoped for, don’t give up! Give this 5-step social media marketing strategy a try.

Outlined below is our highly effective 5-step approach to successfully marketing your restaurant on social media, complete with several unique restaurant marketing ideas:

Step 1: Build a targeted following of food lovers. People LOVE to engage with content–especially images–surrounding the topic of food on social media. Considering that most people love food, talking about food on social media is an easy and relatable way to build a connection with your online followers. There are 2 basic ways that you can build a targeted following of food lovers: organically or through paid social media advertisements. The Organic Approach Business owners are drawn towards the organic approach because it won’t cost your restaurant a dime. With organic marketing, you invest the time to create engaging, high-quality content that is interesting enough to make your target audience want to engage and follow your restaurant. Through the use of hashtags and following your target audience first, you can amass a large following on social media, especially on Twitter. For example, you can use Twitter’s advanced search feature to find lovers of your restaurant and follow them first. How does it work? Head to Twitter and do a search for “I love food.” Click “more options” and make sure the following are checked. This query will not only show you the accounts that have I, love, and food in their bios, but will also show you the accounts near you. From there you can follow all of the people, near you, who like food. Best part of all, it’s free to follow on Twitter! Aside from being free, there are other upsides to taking the organic approach, such as the ability to position yourself as an industry expert by actively engaging with this audience of foodies. If you have the time and/or resources to dedicate to an organic marketing approach, it definitely is worth your while. It can help to humanize your business and quality leads. In fact, in the early days on at Afrukan Digital Media, we focused solely on the organic approach for our clients and it worked great for getting results. The Paid Approach Some businesses don’t want to put in the time that it takes to organically earn their way into their target audience’s newsfeeds. For faster results, businesses have the option to take the paid approach. When going this route, businesses can grab their audience’s attention with paid social media advertisements that stand apart from a cluttered newsfeed. There are all sorts of targeting tools that your restaurant can use with paid advertising to reach a very specific audience, and we will dive more into this later in the article. While there is no right or wrong approach to take, typically a combination of organic and paid advertising efforts will allow your business to be most effective in reaching your audience and producing results. Step 2: Create and post content that keeps your followers drooling. As a rule of thumb, 80 percent of your social media content should be interesting and compelling enough to make your followers want to share it. The remaining 20 percent should be content specific to sell to your audience. So what constitutes the 80 percent of “interesting content” that you should be sharing on social media? Here are some great restaurant marketing ideas for creating this type of content:

-Share glorious images of decadent truffles topped with delicately shaved Parmesan. Basically, share images that make your audience want to reach through their computer screens and gobble them up.
Share humorous images of food that are relevant to your restaurant.
Host a social media contest that encourages your fans to share images of their “drool-worthy” food from your restaurant on social media in exchange for the opportunity to win a gift certificate to your restaurant.
Share tips for making recipes that are relevant to your restaurant and cuisine.

And restaurant marketing ideas for the remaining 20 percent of brand-specific content?

Persuasive CTAs that invite your followers to learn more about your restaurant
Discounts that your restaurant is offering
Recognition or award that your restaurant has recently received

If you want to keep your followers drooling over your content, you never want to focus too much on promoting your restaurant on social media. Instead, understand what your audience is really interested in and use your content to respond to those needs. Step 3: Advertise to those who know you best. Naturally, your existing social media followers are most familiar with your restaurant, and they’ll be more likely to convert than strangers. With this being said, you need to advertise to those that already know your brand! The easy way to do this? On Facebook, boost a post! You can find the button near the bottom left of your posts. From there – choose “People who like your Page.” Choose your budget and let the ad run. If you want to get even more specific with reaching your existing followers, you can use Facebook to create an ad campaign that allows you to target followers with certain demographics, interests, broad categories, and more. Step 4: Retarget people that have visited your website, but have yet to convert. Very few people will convert after just one visit to a website.

To help keep your brand top-of-mind, one of the smartest restaurant marketing ideas is to take advantage of retargeting.

Retargeting, also referred to as remarketing, is a social media advertising strategy that serves ads to the people that have visited your website, but have yet to convert. We recently dedicated an entire article to how retargeting can improve your Facebook marketing ROI, and we walked you through the steps to setup retargeting on Facebook. And this article: What is Retargeting and Why Every Business (Including Yours) Should Be Using It. So, what is the remarketing and how can you start to implement it? 4 easy steps to understand remarketing:

Someone visits your website but doesn’t make a reservation
When the visitor leaves your site they will see an ad from your restaurant on Facebook reminding them to make a reservation
The recent visitor clicks on the ad and is redirected to your website
The visitor makes a reservation

Twitter and Instagram also offer the ability to setup retargeting campaigns. And google allows you to retarget on over 2 million websites. All in all, retargeting is a powerful and highly effective way to show unique ads to people that have visited your website before in an attempt to bring them back to your business so that they’ll want to engage with your brand again. Step 5: Advertise to a lookalike audience. What in the world is a lookalike audience? In Facebook, you can create audiences and advertise to the following:

Customer emails
Website visitors
Phone numbers

If you have created a Facebook custom audience, Facebook will look at the profiles of all of the people included in your Facebook custom audience and will create a new lookalike audience of Facebook users that share similar interests and demographics. Yes, Facebook will find other users that are similiar to your potential and current customers. The identified Facebook users in your lookalike audience would be much more likely to be interested in your social media advertisements than if you served them to just anyone. Creating a lookalike audience is very simple with Facebook’s Ads Manager, and here’s how you do it:

Open Facebook Ads Manager and select “Audiences”
Choose “Create Audiences” and select “Create a Lookalike Audience” from the dropdown menu
Specify your source (Custom Audience or Facebook Page, for example)
Specify the geographic location of where you would like to find similar people for your lookalike audience
Determine your desired audience size
Click “Create Audience”

You can think of a Facebook lookalike audience as a “safer” way (or even a shortcut) to expand your targeted audience and get better results with your social media advertisements. In summary, if you follow these 5 steps for marketing your restaurant on social media, you are bound to see results.

And the restaurant marketing ideas that we’ve shared with you in each of these steps is just the icing on the cake.

While this 5-step strategy is highly effective with restaurant marketing, it can also work very well with a variety of industries. At Afrukan Digital Media, we partner with businesses of all sizes and from a wide breadth of industries, including restaurants, to create, manage, and deliver top-performing social media campaigns.

Twitter vs Facebook: Which is Really Better?

Kudzyie — Sat, 03 Jul 2021 07:53:23 +0000

Choosing the right social media platforms for your business to have a presence on is absolutely critical to the success of your online marketing strategy. When it comes down to it, most businesses choose to incorporate Facebook and/or Twitter into their social media marketing strategies. These are the two social media powerhouses with some of the highest numbers of active users. But if you want to be more selective with the sites that you have a social media presence on, taking a deeper look at Twitter vs Facebook can help you determine which social networking site is best for your business.

Let’s assess 3 core components of each platform and see how Twitter vs Facebook performs in each of these areas–a Twitter vs Facebook matchup if you will:

Round 1: Growth Both Facebook and Twitter offer organic and paid ways to grow your online following. However, on Facebook, it has become nearly impossible to grow your audience without spending a penny in facebook page like ads.

Contrary to Facebook, Twitter gives you the ability to grow your audience without any paid advertising, if you choose to.

Which is a major plus for those with little to no advertising budgets. Facebook is recognized for being a leader in paid social media advertising due to its wide breadth of targeting tools that makes it easy to reach and grow your audience. On Facebook you can target based on the following:

Location
Age
Gender
Language
Interest
Behaviors
And more…

You can also advertise to your website visitors, email list, and phone contacts on Facebook to get them to like your page. Facebook targeting is second to none – making it the best platform to laser-target your audience and grow your community of followers that are genuinely interested in what your business is offering.

Twitter, too, is very effective in fueling growth through advertising.

Here’s a peek at Twitter’s advertising platform to grow your following: On Twitter you can target based on the following:

Location
Gender
Language
Followers
Interest
Behaviors
And more…

The only thing Twitter is missing is the ability to target by age. So, which platform is better for growth? Winner: We’re going to have to call this one a tie. Because it depends. If you don’t have an advertising budget, choose Twitter as the platform to grow an audience on. It will cost you nothing but time, though you won’t have the targeting options mentioned above. But… …if you do have an advertising budget, Facebook is the clear winner based on their laser-targeted options to find the potential customers most interested in your business. Ultimately, Facebook and Twitter are both very effective social media platforms for growing your online following and creating awareness for your brand. Round 2: Reach If you look at the user statistics of Facebook, it’s pretty much impossible for any other social networking site to compete. Facebook has 1.44 billion active monthly users, and 968 million of those users are active on Facebook on a daily basis. Here’s a breakdown of the demographic makeup of Facebook:

On the other hand, Twitter has 316 million monthly users.

And here’s a breakdown of the demographic makeup of Twitter: That’s not to say that Twitter doesn’t offer any advantages to your business, though. 49 percent of all Twitter users choose to follow brands or companies on Twitter. Considering the massive number of Facebook followers, there is a very good chance that your audience has a presence on this popular social media platform. However, with so much content flowing through Facebook, your audience will typically only see less than 20 percent of the content that you share on Facebook. Therefore, in order to make sure your audience is seeing your content on Facebook, you really need to pay for advertising and exposure. In comparison, the content that you share on Twitter has the potential to reach 100 percent of your followers for free. Keyword: Potential Because the content shared on Twitter moves so quickly, there is a very good chance that your followers may not see your tweets. Winner: In terms of reach, we’re declaring Facebook the winner. Facebook has the largest audience by far in comparison to any other social media platform out there. Even though the typical organic Facebook post reaches less than 20 percent of followers, businesses can pay to use Facebook’s highly specialized targeting tools to help ensure that their content is being seen by the right people. While Twitter does get your content in front of your followers, it moves so quickly that your tweets can be gone in a matter of seconds. Round 3: Advertising With Facebook paid advertising, your business has ridiculous power over its targeting options. Facebook allows you to be very specific with the audience that you want your content to reach. You can narrow your audience down to the number of hairs on their head. Ok, it’s not that targeted but it sure feels like it. You can also factor in purchasing behaviors of Facebook users when building an audience for your ad campaign. Facebook has forged partnerships with huge data brokers like Epsilon and Datalogix that reveal much more about consumers than just how they’re spending their time on Facebook. For example, you can target specific purchasing behaviors by industry such as clothing, food and drink, and health and beauty. Basically, you can target ads to Facebook users that have purchased products and services similar to those offered by your business. Facebook offers a wide variety of ads that your business can choose from to best accomplish your objectives, and outlined below is a quick sampling: And a brief description of each objective:

Page post engagements: Increase engagement on your post and get people seeing, liking, commenting on and sharing your content
Page likes: Reach people in your audience who are likely to take the action of liking your Page
Clicks to website: Send people to any website you like
Website conversions: Reach people in your audience who are likely to convert (purchase, signup, etc.)
App installments: Create an ad with a link to the app store where people can install your app
Event responses: Get people to see and respond to your event
Offer claims: Create an ad with a coupon, discount or another special deal you want to provide

Ad placement does matter on Facebook, and understanding how your audience is using Facebook (from a mobile device or a desktop computer) matters in choosing your ad placement. If you need help choosing the perfect objective, read this article on Facebook objectives. Cost is naturally a consideration with Facebook advertising, but you can choose a strategy that fits within your budget.

Of course, with advertising, most businesses are debating whether Twitter vs Facebook is the better social media platform to advertise on.

And a description of each objective:

Followers: Grow your community on Twitter
Website clicks: Send people to your site (to purchase, signup, etc.)
App installs: Get people to install or engage with your mobile app
Leads: Collect emails from people who express interest in your offer
Video Views: Get people to watch your video

So, which platform is best for advertising? Winner: When it comes to social media advertising, Facebook comes out on top.

While Twitter may come close, it’s hard for any social media platform to compete with Facebook’s wide range of targeting options for social media advertising.

So, when taking a look at all 3 of these core components for social media advertising and assessing whether Twitter vs Facebook is the smarter advertising outlet for your business, which platform comes out on top? The truth is, there’s not really one right answer. It all depends on your business and the audience that you want to reach. For example, if you look at the user stats of the social media sites, you may learn that your targeted demographic is actually spending more time on Twitter vs Facebook. Ultimately, it’s best to use a combination of both Twitter and Facebook as these two advertising outlets work very well together. Also, this will give you a more clear indication as to whether Twitter vs Facebook is a better use of your time and money. It’s definitely worth your while to review the demographics of each social media site to ensure that your targeted audience has a presence on the sites that you platforms that you are using to promote your business.