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Tips to increase your social media engagement

What is social media engagement?

Social Media engagement refers to the overall responses received by your social media posts. Social Media engagement is mainly defined by comments, likes, and shares, but some platforms have different engagement features or terminology.

The importance of getting engagement on your social media

Meaningful engagement on social media is social media marketing’s ultimate goal. It helps you strengthen your customer relationships and gives you an opportunity to increase your sales and build customer loyalty. It’s important to remember that even though a high number of interactions or followers looks good, the quality of those interactions is more important. There is nothing worse than creating a social media account and only end up communicating with an empty room, so the time you invest in creating content that drives followers to want to interact with is crucial.

We at Afrukan have done our research and have found a few simple tips you can follow to increase your social media engagement

1. Take advantage of current trends

To achieve strong engagement on social media, it is important to be timely. In order to ensure your posts are seen by your audience, it is a good idea to create or curate content that is “trending”. So, keeping up with current events and trends is the best way to gain attention from your desired audience and get your content featured It doesn’t mean you have to keep an eye on social media at all times to take advantage of every opportunity. Instead, you can use social listening to monitor latest trends and what your audience and competitors are posting then draw inspiration from their content

2. Be consistent and tell a story

If you want to get the most return on investment from your social media marketing campaigns, you need to tell compelling stories that keep your followers engaged and interested. Your social media content should be curated to contribute to campaigns that highlight specific customer concerns and topics of interest. You need to make sure that your social media engagement efforts are aligned with your overall marketing efforts so the messaging your audience sees is consistent across all platforms.

3. Align your social media engagement to your digital marketing strategy

Investing in good marketing automation platforms will help your social media strategy succeed. Make sure your strategy ties to your engagement plans to succeed in increasing your engagement efforts.

What we do?

At Afrukan Digital Media, we provide a range of digital marketing services with innovative marketing strategies. contact us now